Internal link building is one of the most under utilised strategies in SEO, but it’s something you should pay attention to. Test your video schema implementation using Google’s Rich Result Testing tool to ensure that everything is working as it should be. For longer videos, use clip schema to highlight specific sections in your video that can rank independently in the SERPs. Video structured data tells Google what your videos are about, giving them a better chance of appearing as featured snippets or in the video section of the SERPs. If you’ve already uploaded your video to YouTube, you can have YouTube create the transcript by adding closed captions to your videos. It can also increase the perceived value of your content, and attract backlinks.
Submit an image sitemap
As mentioned earlier, incorporating links throughout your pages is a must, but it’s often something that’s easily overlooked. Aim to have at least 500 words per page, and format content to make it easier to read and digest with the use of headers and subheaders. It should not reflect the content verbatim as it appears on the page. Get as close as you can to the 150-character limit to maximize space and tell visitors as much as possible about your page.
Since these improvements occur only on your own website, they’re typically entirely within your (and your team’s) control, and don’t require coordination with other businesses. Using advanced competitor and SERP intent analysis, our team uncovers areas where your page is falling short and provides guidance to correct those issues. Title tags and meta descriptions are two of the most critical elements of on-page SEO.
Let search engines move through your website with ease
In order for them to do this, though, you have to add alt-text to your images. Featured snippets are excerpts from web pages that Google displays at the top of its search results, often called ‘position zero,’ to answer user queries directly. These snippets can be directly clickable to the relevant section on the source page and are instrumental in increasing click-through rates and enhancing brand authority. A dedicated content optimization tool like SEOBoost brings all features, from research and ideation to creation and optimization, into one place. For a complete list of the best on-page SEO tools, read our article.
When you publish something on your site, you send as many people as you can to your post. This time, I made sure to publish something that someone searching for “SEO campaign” would love. So I just kind of ignored the problem and hoped it would go away.
On-page SEO is crucial for any website looking to improve its online visibility and drive more traffic. By optimizing individual web pages, you can increase your chances of ranking higher in search engines and attracting more qualified leads. On-page SEO involves optimizing various elements such as title tags, meta descriptions, header tags, and content to improve search engine rankings.
If your category pages aren’t arranged logically, it’s more difficult for shoppers to find what they’re looking for, leading to increased user frustration and high exit rates. If you’re using an ecommerce builder like Shopify, you’ll be able to easily tweak these titles from your dashboard or website editor. This URL is effective because it features a keyword that shoppers might be looking for (“blue crop top”) and clearly describes what product is sold on the page. Let us help your business find the best tools and solutions to thrive and grow. How often should I post content is a common question most website owners ask.
Whether the changes in Google are small or big, you’ll never be left out of the loop. This is especially gratifying when you get to the top, because you know your competitors have an enormous barrier to climb, if they ever want to compete with you. This visualization helps in identifying hotspots of activity and areas that may require improvement.
- For each heading, recognize what your audience is searching for.
- Optimizing title tags helps improve search rankings and click-through rates (CTR).
- This algorithm update penalized low-quality pages, which resulted in more quality pages taking the top spots of the SERPs.
- It determines how well your website ranks for specific search queries, ultimately driving organic traffic and increasing conversions.
- On-page SEO has changed a lot since the beginnings of search engines– while some of the fundamentals stay the same.
This can include taking content and republishing as-is, or modifying it slightly before republishing, without adding any original content or value. Google is clear that you should have a comprehensive page on a topic instead of multiple, weaker pages for each variation of a keyword. A powerful desktop program, Screaming Frog SEO Anomaly crawls websites’ URLs to perform comprehensive audits for common SEO issues. This free tool from Google allows you to monitor and maintain your site’s presence in Google Search results. It offers valuable insights into the performance of your pages in search results, including search queries, click-through rates, and more. However, with the right approach and tools, it is possible to maintain high standards of SEO across all content efficiently.
